We talk a lot about serums, moisturisers, and eye creams — but the single most impactful thing you can do for your skin every day costs less effort than you think. It’s sunscreen. And yet, it’s the step most people skip.
Here’s why that matters — and why we created PURE SHADE and WARM SHADE to make it easier.
The sun ages your skin faster than anything else
Up to 80% of visible skin ageing — fine lines, dark spots, uneven texture — is caused by UV exposure, not the natural ageing process. This happens even on cloudy days, even indoors near windows, even in Baltic winters.
UVA rays penetrate deep into the skin and break down collagen over time. UVB rays cause sunburn. Both are present year-round.
SPF 50 vs SPF 30 — does it matter?
SPF 30 blocks about 97% of UVB rays. SPF 50 blocks about 98%. The difference sounds small, but for daily use on already-sensitised or mature skin, that extra protection adds up over years of consistent use. We formulated both PURE SHADE and WARM SHADE with SPF 50 for exactly this reason.
Tinted SPF — why it works better for most people
A tinted sunscreen does something a clear one cannot: it also protects against visible light, which contributes to hyperpigmentation — especially relevant for those dealing with melasma or post-inflammatory marks.
WARM SHADE goes a step further — it works like an ultra-light BB cream, evening out minor redness, visible capillaries, and uneven skin texture for a visibly healthier, more uniform complexion. PURE SHADE offers a light, neutral finish for fair and cool-toned skin. Both feel like skincare, not sunscreen.
How to use it correctly
Apply SPF as the last step of your morning routine — after moisturiser. The stick format makes application effortless: glide it directly onto skin and blend with your fingertips. Easy to reapply throughout the day, and compact enough to carry in your bag wherever you go.
If you’re using active ingredients like Vitamin C (DAWN SPARK) or retinol alternatives (SOLAR RAY, GRACEFUL DRIFT), daily SPF isn’t optional — it’s essential. Actives increase photosensitivity, and without protection, you’re undoing the work your serums are doing overnight.
The bottom line
The best anti-ageing product you can use is one you already know about. SPF every morning, rain or shine. PURE SHADE and WARM SHADE are formulated to make that habit effortless — lightweight, skin-loving, and designed to work with the rest of your DÜNA routine.
PURE SHADE Sun Protection SPF50 Stick, no tint →
WARM SHADE Sun Protection SPF50 Stick, with tint →